Economic factors such as rising prices, borrowing costs, and global trade policies still play a major impact in shaping the UK car market. As manufacturers endeavor to regain stability from the disruptions of the past few years, these financial factors impact production costs, pricing tactics, and overall industry trends? (Grant Thornton UK LLP)??
Digital Marketing Strategies in the Automotive Industry
As the auto sector develops, so too do the strategies for connecting with potential customers. In 2024, online marketing is still a cornerstone for auto firms aiming to gain market presence and reach out to a tech-savvy consumer base. Central to this is the use of targeted PPC ad strategies and local ads? (WordStream)?? (Similarweb)?.Geographic tar
Online Marketing Tactics in the Auto Industry
As the automotive industry develops, so too do the strategies for engaging prospective buyers. In 2024, internet marketing remains a fundamental element for automotive companies looking to secure market share and connect with a digitally-aware audience. Key to this is the use of focused click-based campaigns and geographic targeting? (Word Stream)?
The Secondhand Car Market's Revival in 2024
The UK’s pre-owned vehicle market is expected to witness substantial expansion in 2024, propelled by an increase in car inventory and changing customer preferences. After a tough 2023, where new vehicle shortages due to semiconductor shortages and post-pandemic disturbances influenced the sector, 2024 is anticipated to be a year of rebound and no
Electric-powered Cars along with the UK's Road to Zero Pollution
The UK auto industry is at a critical moment as it transitions towards a future led by electric vehicles (EVs). The ZEV mandate, coming into effect in 2024, demands 22% of all sedans sold to be zero-emission vehicles, with 10% for LCVs. This regulatory initiative is expected to greatly increase the presence of battery-operated cars (BEVs), despite